The American Athletic Conference has set a groundbreaking standard in collegiate sports by mandating that each member school, excluding Army and Navy, provide at least $10 million in additional benefits to athletes over the next three years. This initiative comes alongside the anticipated approval of a significant antitrust settlement. The plan aims to enhance the student-athlete experience by allowing flexibility in how schools allocate these funds, which may include scholarships and direct payments. This positions the AAC uniquely among conferences, which typically allow individual schools to determine their revenue-sharing methods.
For the conference, stepping forward and saying we're not only opting in but here's what we're going to do at a minimum signifies the serious nature and our commitment to not only delivering a great experience for student-athletes but to success.
The AAC considers new scholarships, payments for academic-related expenses and direct payments as added benefits. Each school, with some limits, generally can apportion those as it sees fit.
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