"The Korean wave or hallyu that brought the country's culture to the world has now well and truly engulfed Latin America."
"In Mexico, Sujin Kim, known by her pseudonym Chingu Amiga, has become one of the country's most popular online personalities, with videos exploring K-dramas and recommending skincare products to more than 12 million followers."
"The tour will also land in Bogota, Lima, Santiago, Buenos Aires and Sao Paulo."
"K-dramas and hit films such as Parasite soared in popularity during lockdown, and when restrictions eased, Im's family noticed a significant cultural shift."
Korean culture is increasingly prevalent in Latin America, with K-pop and K-dramas leading the charge. In Mexico, Sujin Kim, known as Chingu Amiga, has gained over 12 million followers by sharing K-drama content and skincare tips. Colombian YouTuber Zion Hwang has capitalized on the K-pop boom by opening karaoke restaurants. Brazilian influencers like Arthur Paek promote Korean cuisine and culture. The Korean wave, or hallyu, has made Mexico K-pop's fifth largest market, prompting the Mexican president to request additional concert dates for BTS.
Read at www.theguardian.com
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