In Santa Fe, police faced backlash after using a photo of older women enjoying 'tomando el fresco' to illustrate their request for noise control at night. The image, instead of depicting rowdy behavior, portrayed a cherished tradition among older community members. The intended message of neighborly consideration was overshadowed by public outrage, as many interpreted the choice of image as an affront to the alfresco liberties of Spain's elderly, highlighting the cultural importance of outdoor socializing.
Rather than showing a rowdy bunch of over-refreshed, guitar-strumming, illicit barbecuers, the police opted for a shot of six older women sitting on chairs on a pavement.
An outdoor sit-down and a chat with friends and neighbours as the heat of the day gives way to the cool of the evening is known as tomando el fresco.
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