During the COVID-19 pandemic, restaurant owners faced numerous challenges, leading to temporary closures and furloughs. A notable initiative called 'Cook it Forward' was launched to assist residents with food insecurity. Five years later, downtown Madison has experienced a resurgence, with rising business openings and record tourism. However, challenges persist, including reduced lunchtime foot traffic from workers and homelessness in the area. With population growth expected to bring 30,000 new residents by 2050, local leaders are implementing strategies to promote economic growth and make downtown more appealing to residents and visitors.
Berkson transitioned Lucille to take-out only and worked with local restaurateurs on a Cook it Forward program to deliver food to residents facing food insecurity.
Five years later, downtown Madison is thriving with increasing business openings and record-breaking tourism numbers, although many workers never returned.
Downtown Madison is described as doing well, but challenges like reduced lunchtime traffic and homelessness persist, complicating the overall picture.
A population surge is expected to bring an additional 30,000 residents to downtown Madison by 2050, prompting initiatives to support economic growth.
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