Ram's CEO, Tim Kuniskis, recently shared an ambitious vision for the brand, announcing 25 new truck products scheduled for release over the next 18 months. This comes in the wake of significant sales challenges, with a 16.1% drop in truck sales reported for the Q4 period. Kuniskis, who returned to Ram after the departure of Stellantis CEO Carlos Tavares, is positioning the brand to reclaim its market share against competitors like Ford and Chevrolet, starting this transformative phase with product announcements slated to begin on June 8th.
In December, Kuniskis announced he would return to lead Ram, focusing on crafting exciting trucks and shaping the brand's future with 25 product announcements.
Kuniskis emphasized building exciting trucks while redefining Ram's future, with 25 product releases on the horizon starting June 8th.
Despite a 16.1% sales drop, Kuniskis's ambitious plan to launch 25 new products aims to improve Ram's market position against competitors like Ford and Chevrolet.
Industry observers expect a mix of new trim variants and existing models in Ram's upcoming lineup, showcasing an exciting evolution under Kuniskis's leadership.
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