"The Pac-12's media rights negotiations and membership expansion are intertwined, with a strategy of waiting for a secure media deal before making additions."
"Adding schools like Memphis or Tulane could increase media value more than adding Texas State, but overall impact remains limited."
"The Pac-12 is operating from relative strength in its current media rights cycle, unlike the Mountain West, which acted from a position of weakness."
"Prioritizing the media rights deal before adding members is a strategic move that could ensure the conference's survival and success."
The Pac-12 is currently evaluating potential school additions but is waiting for a secure media rights deal before proceeding. This reflects a strategic choice, as the conference has a strong core heading into the next rights cycle, contrasting with the Mountain West's urgent expansion during a precarious time. Although adding certain teams could enhance media value, the overall potential financial impact remains marginal. The timing indicates that prioritizing the deal may better position the Pac-12 for a stable future, despite criticisms about past decision-making during a transformative period.
Read at www.mercurynews.com
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