Once known as 'Iowa by the Sea,' this Calif. city is suddenly cool again
Briefly

Long Beach has emerged as a prominent tourist destination, generating around $2 billion in tourism revenue in 2023, reflecting a $213 million increase since 2018. The city is rich in attractions and experiences, supported by a surge in restaurants and bars. Its diverse culture, midcentury architecture, and relaxed charm contribute to its appeal. Long Beach is notable for its historical ties to music and a reputation for friendliness, enhancing its position as a sought-after location compared to larger neighboring cities.
Long Beach tourism brought in about $2 billion in 2023, a $213 million increase compared to 2018, making it a shining star in Los Angeles County.
We're one of only one of three true downtowns along the Pacific Ocean. You've got San Diego, San Francisco and Long Beach,
The city is known for its midcentury architecture, its musical history thanks to famous locals like Snoop Dogg, and its laid-back, small-town charm.
The city used to be known as 'Iowa by the Sea' because so many residents relocated here; it really does have that Midwestern feel to it.
Read at SFGATE
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