"The cheeky shirts, available both in full length and as crop tops, have become a viral sensation, with the initial release selling out in just one day. But those eager to own their own need not despair: The transit system announced shortly before 3 p.m. Friday that a limited batch was back in stock."
"The shirts' release Thursday coincided with the announcement that the first phase of the Metro D Line subway extension will open May 8, with three new stations connecting Downtown Los Angeles to Beverly Hills. The new stations are located at Wilshire/La Brea, Wilshire/Fairfax, Wilshire/La Cienega and will collectively serve Koreatown, Miracle Mile, Hancock Park, Carthay Circle, the Fairfax District and Beverly Hills."
"The 3.92-mile D-Line addition, budgeted at $3.7 billion, is the first phase of a project that broke ground more than a decade ago."
L.A. Metro launched a merchandise campaign featuring cheeky 'Ride the D' T-shirts and crop tops to promote the upcoming D Line subway extension. The initial release sold out within one day, prompting a quick restock announcement. The 3.92-mile extension, budgeted at $3.7 billion, will open May 8, 2026, with three new stations at Wilshire/La Brea, Wilshire/Fairfax, and Wilshire/La Cienega, connecting Downtown Los Angeles to Beverly Hills and serving neighborhoods including Koreatown, Miracle Mile, and the Fairfax District. The merchandise campaign generated significant social media engagement, with the announcement post viewed over 400,000 times and sparking humorous commentary from other transit systems and users.
#la-metro-d-line #transit-marketing #viral-merchandise #public-transportation #infrastructure-opening
Read at Los Angeles Times
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