The 2028 Olympics will allow venues to feature corporate sponsor names after an agreement between LA28 and the IOC, a first for the Games. This new policy aims to enhance logistical convenience and reduce costs for event organizers by allowing existing signage to remain. The change supports LA28’s goal of privately funding the $7.1 billion budget while providing additional revenue opportunities beyond the established domestic sponsorship targets. LA28 has already surpassed its sponsorship goals, securing contracts for approximately 70% of expected revenue from sponsors.
LA28 and the IOC reached an agreement allowing corporate sponsor names on venues for the 2028 Olympics, marking a shift from traditional clean venue policies.
This new revenue stream will aid in covering the $7.1 billion budget for the Games, which is promised to be privately funded.
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