""For many years, I have seen the impact that Lon has had in our industry," Lakers governor Jeanie Buss said in the statement. "Over that time, I have learned that not only is Lon a great person, but he also has a deep understanding of both sports and entertainment and a true feel for where this business is headed.""
""I'm beyond grateful to Mark and Jeanie for trusting me with this incredible opportunity," Rosen said in the statement. "As everyone knows, the economics of the sports business are constantly changing - and they will continue to do so. "But, at root, my job is a simple one: figuring out how to do right by our employees and our partners while ensuring that the Lakers continue to provide an unparalleled experience for our fans in Los Angeles and around the world.""
Lon Rosen will become president of business operations for the Los Angeles Lakers after serving as executive president and chief marketing officer of the Los Angeles Dodgers. Rosen previously worked as director of promotions for the Lakers and Kings and as a special events coordinator after starting as an intern at the Forum. Rosen’s hiring follows new owner Mark Walter’s involvement and reflects ownership ties linking the Dodgers and Lakers; Rosen is also a business partner of Magic Johnson. Rosen prioritized employees, partners and delivering exceptional fan experiences. The Lakers plan a front-office remodel inspired by the Dodgers' structure.
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