In a recent interview, Rob Mills, the chief of alternative TV for Walt Disney Television, discussed the significance of live events in Disney's programming, particularly shows like American Idol. Revived by ABC after its cancellation by Fox, American Idol has become a key player in the network's lineup, outpacing competitors like The Voice. Mills credits its lasting appeal to a combination of compelling contestant narratives and a strategic use of social media, emphasizing the need for continuous evolution in storytelling to keep the audience engaged.
The longevity of American Idol relies on evolving its storytelling and connecting with contestants, especially by leveraging social media to engage viewers.
Rob Mills emphasized that American Idol's success stems from its ability to create compelling narratives around contestants, which keeps the audience invested.
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