Keith Nolan, Head of Technology Delivery at Royal Ballet and Opera, emphasizes the importance of IT in the performing arts, particularly post-Covid. He believes that utilizing innovative technology can reduce costs, allowing for better investment in performances. The venue, previously known as Royal Opera House, now emphasizes digital strategies to enhance customer engagement, including online ticket sales and experiences. Lockdown accelerated shifts towards digital content sharing in response to public expectations, exemplified by the institution's growth in online streaming and social media outreach during the pandemic.
"We can spend that money on what the public expects to spend it on, which is great costumes, great performance, great artists and trying to showcase Britain's art form on stage."
"These days it's fair to say any business runs on IT, so we have that duty to make sure that that we're thinking about a technology strategy and a digital strategy that allows our customers to buy tickets and to see the shows."
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