"It may sound indulgent, but it's really a sign of the times. There's a sommelier for wine, a barista for coffee, so why not butter? Expectations have shifted. We're living in an age of hyper-specialisation. Members don't just want good; they want considered, curated and expertly delivered."
"This individual will curate our butter assortment and assist in training staff using our silver butter trolley. It adds that an encyclopedic knowledge of toast is essential. The butter sommelier will be responsible for sourcing exceptional butters, educating members on provenance and fat content, and creating tastings."
The Pembroke, an exclusive members' club opening in Belgravia, London, is recruiting a butter sommelier to manage its butter program. The role involves sourcing exceptional butters, training staff, educating members about provenance and fat content, and organizing tastings. The club emphasizes that encyclopedic knowledge of toast is essential. This position reflects broader trends toward hyper-specialization in luxury services, where members expect curated and expertly delivered experiences. The Pembroke, spanning 50,000 square feet across six stories, will be London's largest members' club. Additional roles include a sports tzar and club matchmaker. Annual memberships start at £3,250.
Read at www.standard.co.uk
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