Australian startup EatClub celebrates an $18.2 million Series A funding to expand into the UK market. Founded in 2017 to optimize restaurant bookings through dynamic pricing, EatClub faced a setback during the COVID-19 pandemic. Instead of retreating, the company innovated with EatClub Pay, enabling seamless discount applications during payments. This strategy led to a remarkable rebound, propelling the startup to significant growth and rapid scaling. Its recent launch in London has already gained popularity, indicating strong demand in competitive food markets.
"When we first invested in 2019, EatClub was one of the fastest-growing businesses I'd ever seen," said Daniel Szekely, Partner at EVP.
"While the world talked about a 'new normal,' we doubled down. We used the downtime to build breakthrough tech that would future-proof the business," said CEO Pan Koutlakis.
"It completely reimagines what a dining incentive should look like," Koutlakis said. "Restaurants get targeted demand, and diners get spontaneity without friction."
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