Jim Waterson launched the London Centric newsletter in September 2022 after the Evening Standard ceased daily publication, marking a historic lack of local journalism in London. Aiming to engage with the community, London Centric has grown to 19,000 subscribers, with 2,500 paying for the newsletter. Waterson personally connects with readers through WhatsApp, reflecting his commitment to being accessible. His strategy involves door-to-door subscriptions and direct engagement, demonstrating a hands-on approach to deliver local news in an era marked by diminished print media.
"Every story includes a WhatsApp link to text Waterson, and his phone buzzes through the night with neighborhood gossip and whatever else is on Londoners' minds."
"There is no job I am not doing at the moment," he said. "It's what happens if you shrank an entire newspaper operation down into a guy with a MacBook and a bicycle."
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