The London Broncos are partnering with Australia’s Freshwater Strategy to revitalize the club after losing their Super League status. This five-year plan includes establishing an academy and remaining at AFC Wimbledon's ground. Gary Hetherington, advising the club, emphasizes the importance of rugby league's global presence. Freshwater aims to transform the Broncos into a world-class franchise by enhancing sponsorships, member engagement, and overall competitiveness. The partnership coincides with the upcoming Rugby League Ashes, presenting a strategic opportunity for growth and rebranding.
"Rugby league is at a significant moment both nationally and globally, and London needs to be a part of that," said Hetherington at an event at Australia House in London.
"Freshwater's partnership with London Rugby is focused on growing sponsors and investment underpinned by NRL partnerships and an exciting and contemporary club rebrand," Freshwater director Jonathon Flegg said.
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