"Every now and again, a scene seems to be bubbling up out of nowhere, and all of a sudden, everyone is talking about it. That is what's happening with the U.K. underground right now. Fakemink is the rapper that you need to know from that world. You might have seen him popping out at Wireless Festival with Drake. This my dog right here."
"The song of his that you might know best is LV Sandals. Today we're going to talk about one of the more recent ones. It's called Hotel. It's bright. It's a little bit choppy. It has this kind of persistent, metallic tingle. What is the Fakemink sound? I think the right question is what are the Fakemink sounds. You've got some hyperpop. SoundCloud rap, maybe the earliest wave. The jerk rap revival. You hear echoes of Drake, Lil Uzi Vert, Frank Ocean."
Fakemink is a U.K. underground rapper whose music mixes hyperpop, early SoundCloud rap, the jerk revival and influences from Drake, Lil Uzi Vert and Frank Ocean. Songs include LV Sandals and the recent Hotel, which features bright, choppy production and a persistent metallic tingle. Fakemink has appeared at Wireless Festival alongside Drake and projects an internet-era sensibility. He has released material rapidly over the past six to twelve months, producing hits but frequently moving on to new songs. The rapid release strategy means a current single can be superseded quickly. Visual and status markers include a New York press plate on a Porsche 911.
Read at www.nytimes.com
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