
"Ministry of Sound has teamed up with Peak, the game-changing new 'Mood Drink' brand that's fuelling a new generation of artists, thinkers and makers, to create a one-of-a-kind party with two different experiences reflecting the two different drinks, Hype and Calm. Together, they are blending music, art, nightlife, wellness and innovation to showcase some of London's most exciting cultural elements, bringing them under one roof in a truly multi-faceted collaboration."
"Ministry has always been about pushing culture forward and creating spaces where music, creativity and community collide. Partnering with Peak allows us to explore that in fresh ways, bringing music, creativity and individuality together under one roof. We were particularly drawn to Peak due to its positioning as a "Mood Drink" - with the two signatures 'Hype' and 'Calm'. This launch party will explore both of these and is just the start of what promises to be a really exciting journey...There's plenty more to come."
"Following Ministry adding a fresh no/lo option by putting Peak Hype and Calm behind all four bars and in the Green Room, the event series collaboration launches with a free and immersive "Choose Your Mood" Courtyard Party during Freshers' Week on Thursday 18 September. The unique experience brings together a fresh lineup of DJs, food, fashion, and art to celebrate individuality, mood expression and creativity."
Ministry of Sound and Peak will host a free 'Choose Your Mood' Courtyard Party on Thursday 18 September from 6pm to 10pm during Freshers' Week. The event spans two rooms reflecting Peak's two signature drinks, Hype and Calm, and places those drinks behind all four bars and in the Green Room as a no/low-alcohol option. The party features a lineup of DJs, food, fashion, and art, and blends music, nightlife, wellness and innovation. Peak functions as a 'Mood Drink' designed to support and heighten state of mind and wellbeing, enabling attendees to select a mood-boosting experience.
Read at Deep House London
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