Ozzy Osbourne will be recreated as a lifesized AI-powered avatar about a year after his death. His son Jack Osbourne and his wife Sharon Osbourne announced a partnership with Hyperreal and Proto Hologram at Licensing Expo in Las Vegas. The avatar is intended to move, speak, and respond like Ozzy and to appear on interactive touchscreens in the US and UK later in the year. Hyperreal says the avatar is built only from authenticated, consented, and controlled source material provided by Ozzy’s family. The family describes the project as a living performance that can be used in global interactive experiences and advertising. Some fans criticized the plan as disrespectful and questioned whether using his image in advertising would match his wishes.
"Jack Osbourne told the audience at Licensing Expo: “It’s kind of scary how it’s really very accurate. He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it’s almost drag and drop. You could shoot a template for a commercial literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It’s that simple now.”"
"Sharon Osbourne added: “We’re going to take it all around the world. People can talk to him and he will talk back. Elvis died 50 years ago and everybody knows Elvis. I just want that for Ozzy.”"
"Hyperreal chief executive Remington Scott said: “The avatar was built exclusively from authenticated, approved source material: curated, consented, and controlled by the people who love him most. This is a living performance, not a rendering; and it draws from nothing that wasn’t given willingly.”"
"Fans criticized the announcement, with some calling the deal disrespectful and distasteful and speculating that using Osbourne’s image in advertising would be against his wishes."
Read at www.theguardian.com
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