"I adore them, they're incredible people, and I have had an amazing experience with them. But the truth is that a 12-year-old girl pre-signed and pre-sold her creative output before she knew what it would be like and before she knew what she was signing away."
"I needed to take a second to have nothing being bought or sold that comes from me. When I see an opportunity for a clean slate I take it. And it does feel different. It sounds like it wouldn't but it really does. I feel a feeling of openness and possibility and am inspired."
Lorde announced her independence from Universal Music Group through voice memos to fans, revealing her long-standing deal from age 12 concluded at the end of 2025. She expressed gratitude for her experience with UMG while acknowledging she had pre-signed away her creative output before understanding the implications. Though she may sign with another label in the future, potentially Universal again, Lorde emphasized needing time without commercial obligations. She described feeling inspired and experiencing openness and possibility during this independent period. The artist plans to continue touring with her Ultrasound World Tour throughout 2026.
Read at Pitchfork
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