Glastonbury Festival, held annually since 1970 at Worthy Farm, Somerset, attracted over 200,000 attendees in 2025. The event featured 3,000 performances across 100 stages. Mobile operators, particularly after Vodafone and Three's merger, built a temporary metropolitan-scale network for the festival. Network performance is vital as attendees skew young and tech-savvy, making it a critical event for operators to showcase engineering capabilities. Vodafone served as the official connectivity partner, and Glastonbury also functioned as a technology sandbox for mobile advancements.
The festival began in 1970 and has been based at the same location of Worthy Farm in Somerset in the south-west of England ever since.
According to Ookla, network performance at the event is crucial given that, like other festivals, it skews to the young, digitally driven, with high disposable income.
The official connectivity partner for 2025 was Vodafone, which gained exclusivity on-site and within the official app, prime logo placement on stage screens and TV broadcasts.
Glastonbury has also turned it into an important product and technology sandbox that has seen innovative advancements in mobile connectivity.
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