"It comes after popular Instagram account Bite Twice was kicked out of the market while reviewing a viral pudding, to which the market explained it requires social media influencers to apply for permission before filming content. Borough Market has long been a cornerstone of London tourism, attracting a whopping 21.5 million visitors a year and regularly being named as an unmissable stop in travel guides."
"Dominic, 30, who manages Northfield Farm - a butcher which has traded at the market since the 1990s - points out that this has always been policy. He said: People have always needed permission to come into Borough Market and film. People will get away with it just coming in with their iPhone. But it's always been the rule that if someone's coming in with professional recording equipment, they need permission from the market to do so."
"For Dominic, the most important thing is for influencers to think about giving back to vendors, many of who have been running their businesses for 30 years and would value the advertising. He explains: A lot of people just come here to extract from the market. If there's people that are genuinely coming here to buy produce, contribute and interact with traders then great. If it's a transactional relationship, I'm perfectly happy about it."
Borough Market expelled a popular Instagram account after enforcing a requirement for influencers to apply for permission before filming. The market attracts about 21.5 million visitors annually and faces growing media attention from food and lifestyle vloggers. Some traders welcome stricter controls to protect the market's character, while others are apprehensive. Longstanding policy requires permission for professional recording equipment, though casual phone filming often occurs. Traders like Dominic support influencer activity when it promotes vendors and contributes to the market, and oppose creators who use the market solely to monetise themselves without benefiting traders.
Read at www.standard.co.uk
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