Meghan Markle's berry jam, now branded As Ever, has received mixed reviews following its anticipation among consumers. The $14 raspberry spread has been compared to typical supermarket options and lacks unique flavor, according to food critic Steve Cuozzo. Other products in the As Ever line, including shortbread cookie mixes, also faced scrutiny; while some testers appreciated the flavor, they noted the cookies' labor-intensive preparation. The launch generated significant demand, contributing to a quick sell-out, despite varied experiences among taste testers.
"It tastes like the same kind of raspberry spread/jam/jelly/preserve that you can buy in any supermarket in the United States."
"It has a really high acid profile, making it completely unenjoyable."
"I've tried a lot of shortbread cookie mixes out of a box and I'm always disappointed. I'm not disappointed with these."
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