The UKâs famed gummy candy, Percy Pig, has officially made its debut in the United States at Target. Launched on March 30, 2023, the candy is available in popular berry and grape flavors for $3.99. Originally introduced in 1992, Percy Pig has grown into a beloved brand in the UK, selling around 18.7 million bags annually. This release makes it easier for U.S. consumers to access the candy without relying on Amazon, enhancing the candy market experience for curious American candy fans.
Percy Pig has been around since 1992, quickly becoming a cultural phenomenon in the UK, averaging sales of 36 bags per minute.
With the recent launch in the U.S., Target now offers Percy Pig gummy candies, aligning them alongside American favorites like Sour Patch Kids.
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