GetYourGuide has partnered with Tate Modern to launch 'Before Hours' access, aimed at reducing visitor crowding at one of the world's leading art galleries. This initiative, part of the 'All Art, No Crowds' campaign, responds to traveller concerns over overtourism. Starting soon, exclusive hour-long tours will allow small groups to explore the gallery before it opens to the public, guided by experts. Tate Modern emphasizes that this experience enhances visitor engagement with contemporary art, allowing for deeper appreciation of the collection.
At Tate Modern, we believe art should be experienced, not just viewed. Our work with GetYourGuide allows visitors to form a genuine connection with our collections.
The 'All Art, No Crowds' campaign sees the travel experience company partner with Tate Modern to deliver monthly small-group tours before the galleries officially open.
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