"This spring, Supermoon Bakehouse, the Lower East Side pastry darling known for technicolor cruffins and flavors that draw from cuisines around the world, will open a new flagship inside the market, taking over the longtime Sarabeth's Bakery space. It's a changing-of-the-guard moment in one of New York's most iconic food halls: out goes a beloved brunch-era staple, in comes a new-school pastry provocateur."
"Founded in 2017 by Aron Tzimas, Supermoon quickly built a cult following for its photogenic (and flaky) pastries, including croissants that look like modern art and doughnuts stuffed with globally inspired fillings. The signature lineup spans cruffins, éclairs, ice cream sandwiches and gelato, often in flavors that feel both nostalgic and experimental."
"The move also closes a major chapter for Sarabeth's Bakery, which has operated at Chelsea Market since 1998, just a year after the market itself opened inside the former Nabisco factory. Founded in 1981 by Sarabeth and Bill Levine, the brand grew from a local bakery into an international restaurant presence, with locations across Japan, Taiwan, South Korea, Dubai, Abu Dhabi, Saudi Arabia and Qatar."
Supermoon Bakehouse, founded in 2017 by Aron Tzimas, will open a new flagship location at Chelsea Market this spring, taking over the space previously occupied by Sarabeth's Bakery since 1998. Known for its photogenic and globally-inspired pastries including cruffins, éclairs, croissants, and doughnuts, Supermoon has built a cult following on the Lower East Side. The Chelsea Market location represents a significant expansion for the bakery and marks a changing of the guard at the iconic food hall. Sarabeth's Bakery, founded in 1981, will relocate its pastry team to other New York City locations while maintaining its international restaurant presence across multiple countries.
Read at Time Out New York
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