"The impairment comes as the group continues to grapple with a challenging macroeconomic environment, particularly in North America and Asia, where demand has remained subdued."
"More than any of Merlin's other attractions, Madame Tussauds continues to feel the lingering effects of the Covid-19 pandemic, heavily reliant on international tourism."
"While spending per visitor increased, helping to offset some of the impact, total revenues still fell 2.8 percent to £1.99 billion."
"In Europe, revenues rose modestly by 1 percent, although the UK lagged behind, with sales down 3.5 percent and visitor numbers dropping 6.5 percent."
Merlin Entertainments has impaired the value of its Madame Tussauds business by £262 million, citing reduced visitor numbers and changing consumer behavior. The company faces challenges in North America and Asia, where demand remains low. CEO Fiona Eastwood clarified that the writedown is an accounting measure, not indicative of the brand's long-term viability. Madame Tussauds is particularly affected by the lingering impacts of the Covid-19 pandemic, with international tourism not fully recovering. Overall visitor numbers for Merlin fell to 60.5 million in 2025, with total revenues decreasing by 2.8 percent to £1.99 billion.
Read at Business Matters
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