The IFS Cloud Cable Car, originally opened in 2012 and currently featuring two new glass floor cabins, aims to enhance its appeal as a tourist attraction in London. With ridership peaking at 1.5 million last year, the cable car primarily caters to tourists rather than commuters. The premium-priced glass floor experience targets leisure users, hoping to showcase breathtaking views of the Thames and surrounding landmarks, particularly during sunset. Transport for London hopes that this upgrade will solidify the cable car's popularity and draw visitors to areas like Greenwich and the Royal Docks.
The new glass floor cabins aim to attract more tourists and leisure-users by providing an exciting experience over the Thames, appealing to those seeking unique views.
Passenger numbers have reached a record 1.5 million in the past year, though the cable car has struggled to attract regular commuters, necessitating adjustments to its weekday schedule.
The premium pricing for the glass floor experience highlights its exclusive nature, with off-peak round-trip tickets costing £25—almost twice as much as standard tickets.
TfL's goal with the cable car is to create buzz and encourage visits to less-frequented areas of London, enhancing its status as a key attraction.
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