Breakfast at Pavyllon, London W1

"For 5am Club people such as myself, who love to be up, caffeinated and scribbling on Post-it notes pre-dawn, the Four Seasons' recent launch of London's first Michelin-starred breakfast is perfect. Now we can do all that over a £70, five-course tasting menu served at a counter in a genteel, pastel-shaded dining room."

"Chef Yannick Alleno is clearly doing the world a favour by luring all of us early risers to one room and distracting us with lobster flatbread and a bespoke amuse juice, because we are clearly some of the most annoying people on Earth."

"From a business point of view, the idea of offering snooze-averse diners pricey, Michelin-starred chia puddings is rather genius. We can now all meet and entertain equally up-and-at-'em colleagues over salted maple pancakes and fancy french toast."

The Four Seasons has introduced London's first Michelin-starred breakfast, featuring a five-course tasting menu priced at £70, served at a counter in an elegant pastel dining room. Chef Yannick Alleno offers dishes like lobster flatbread and bespoke amuse juice, with options to dine at the counter or order similar items from the regular breakfast menu. This venture strategically targets early risers and reflects a broader hospitality shift toward premium breakfast experiences. The service demonstrates meticulous attention to detail, with full staff attendance at 7:45am handling coat checks and personalized beverage requests. This concept capitalizes on changing consumer preferences, particularly among younger generations moving away from nightlife toward daytime fine dining experiences.

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