Sugar Pie, founded by Emma Zucker, offers American-inspired pies in London with golden all-butter crusts. Classic options include key lime, coconut cream, and Mississippi mud pie. A standout mango cream pie layers Alphonso mango jelly, whipped cream, and a light pandan custard, finished in Sugar Pie green. Zucker left her day job to start the business, initially selling pies from her living room window. Sales now alternate between home window service and a biweekly stall at Francis Road KERB, with additional pop-ups alongside vendors such as Jupiter Burger at Pasero and Rasputins in Hackney. The shop addresses a gap in quality American sweet pies in London. Opening times vary, so checking beforehand is recommended at 9 Hague Street, Bethnal Green, E2 6HN.
"Sugar Pie, founded by Emma Zucker, is serving American-inspired pies unlike any other in London. We're talking all the classics - key lime, coconut cream and Mississippi mud pie - all served on a golden all-butter crust. Look out for the mango cream pie, which layers Alphonso mango jelly, whipped cream and a light pandan custard in signature Sugar Pie green."
"Zucker gave up her day job to put her chef training to use and set up the business, selling pies from her living room window. Now she's branching out from the hatch, alternating her home pie sales with a biweekly stall at Francis Road KERB, alongside pop-ups with the likes of Jupiter Burger at Pasero and Rasputins in Hackney."
"After Blame Butter's move to Chicago, London has been seriously lacking quality American sweet pies. Sugar Pie more than fills that gap. This is one house window it's not rude to look into."
"Useful Information Opening Times | Not always open - best to check beforehand so you aren't pied off Address | 9 Hague Street, Bethnal Green, E2 6HN"
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