The British Museum has been named the most popular tourist attraction in the UK for the second consecutive year, racking up over 6.4 million visitors in 2024, which is an 11 percent increase from the previous year. Notably, the museum has expanded its exhibition offerings which include Michelangelo's works and Roman Army life. Another major draw is the significant transformation planned for the museum, setting it up as a global leader in exhibitions. London attractions dominate the ALVA's list, with the Natural History Museum and others following closely behind.
The British Museum leads UK attractions with over 6.4 million visitors in 2024, boosted by prominent exhibitions and set for significant transformations.
The Natural History Museum follows closely as the second busiest, showing strong visitor growth, reflecting London's continuous appeal as a tourist hub.
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