"The original Baby on Board badge was introduced after a 'Mind the Bump' study found pregnant passengers were often left standing, on average for five stops, with more than a third never offered a seat at all."
"Deputy Mayor for Transport Seb Dance said the anniversary was a chance to reflect on how far London's transport network has come in making journeys more accessible."
"TfL's Customer Director Emma Strain said the new badge ensures 'every expectant parent feels supported and seen'."
"TfL will also be launching its third partnership with UNIQLO, which will include both of the 'Baby on Board' and 'Babies on Board' badges, as an embroidery element."
Transport for London celebrates 20 years of the 'Baby on Board' badge by launching a new 'Babies on Board' version for parents expecting twins or more. The original badge was created to address the issue of pregnant passengers not receiving seats. The badges are now available at TfL visitor centres and select John Lewis branches. The Deputy Mayor for Transport emphasized the progress in making transport more accessible, while TfL's Customer Director highlighted the importance of support for expectant parents. A partnership with UNIQLO will also feature the badges on various products.
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