At Milan Design Week 2025, Range Rover makes its debut with an installation that showcases its journey from 1970 to 2025. Located in Piazza Belgioioso, the installation features a 25-meter golden monolith and a cube for 'Futurespective: Connected Worlds.' NUOVA designed the experience, transporting visitors back to a 1970s Range Rover dealership, emphasizing 1970 as the brand's founding year. Brand Design Chief Will Verity explains the collaboration started at Design Miami 2024, where they aimed to celebrate the brand's heritage while looking toward its future, interspersed with vintage and contemporary elements.
The design for the installation recalls the 1970s authenticity of Range Rover's origins while showcasing the brand's evolution and future amidst a time travel experience.
Our aim was to bring visitors through time, connecting the legacy of Range Rover with its innovative future by juxtaposing historic and contemporary design elements.
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