Prince Harry expressed his full support for Meghan Markle's lifestyle brand, As Ever, which launched successfully earlier this month. The brand quickly sold out of products, including jams and honey, within an hour of launch. Despite some issues with stock errors leading to customer refunds and apologies, the excitement surrounding the brand's debut indicates strong initial demand. The rebranding from American Riviera Orchard reflects challenges faced during the trademark process, but the positive feedback highlights a promising start for Markle’s entrepreneurial efforts.
I am so happy for my wife and fully support absolutely everything she's done and continues to do. I'm incredibly proud.
Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can't thank you enough...for celebrating, purchasing, sharing, and believing.
The excitement created a volume of traffic on the site that even we couldn't have anticipated. The orders were happening so quickly that the backend of the site didn't have a chance to keep up.
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