"Now it's official: London was the most-searched for city on the planet for tourists over the past 12 months, according to the Year in Travel 2025 Report created by travel search website Opodo. The report analysed booking data from travellers in parts of Europe and the USA. Opodo found that in 2025 travellers were searching for holidays in the UK capital more than any other place in the world. It beat Paris and New York City which came in second and third for search, respectively."
"In terms of booking actually coming to fruition, London was the fifth most-booked destination on the planet according to Opodo's data. It was beaten by Barcelona, Paris, Palma de Mallorca and Madrid in first, second, third and fourth, respectively. One of the largest groups planning a getaway in the land of red double-deckers, fish and chips and pubs was Germans, which made up 19 percent of London bookings. Eighteen percent of bookings came from Spain, and 14 percent were from France."
London led global search interest for tourist destinations over the past 12 months, topping Paris and New York. Search volume was especially high among people in France, Italy, Portugal and Spain, with Germany ranking London fourth and the United States sixth. In booking terms, London ranked fifth worldwide, behind Barcelona, Paris, Palma de Mallorca and Madrid. German travellers made up 19 percent of London bookings, with Spain accounting for 18 percent and France 14 percent. Other UK cities popular with overseas visitors included Edinburgh and Manchester. UK travellers primarily booked Amsterdam, Barcelona and Paris.
Read at Time Out London
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