According to VisitEngland, the British Museum emerged as the top attraction in 2024, drawing 6.5 million visitors, a rise of 11% from 2023. This free attraction not only embodies London's rich culture and history, but it also showcases the city's appeal, as it hosts nine of the ten most visited free attractions in England. Following the British Museum, the Natural History Museum and Tate Modern ranked second and third respectively, while the Tower of London led paid attractions with 2.9 million visitors. The museum's future plans include significant renovations to enhance visitor experience further.
The British Museum, with 6.5 million visitors in 2024, has become the most popular free attraction in England, reflecting a notable increase in interest.
Nine out of the top ten free attractions in England are located in London, showcasing the city's dominance in cultural tourism and its appeal to visitors.
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