"Matcha has truly had London in a chokehold this summer - Blank Street has a lot to answer for - and now you can't move for seeing people with a green drink in hand. The matcha girlies may have their fave flavour combinations but those really in the know are turning to matcha's slightly-less-aesthetically-pleasing-but-just-as-tasty cousin, hojicha. Like matcha, hojicha is a form of Japanese green tea but it's roasted at a high temperature, making it reddish-brown in colour and giving it a toasty, nutty flavour."
"The roasting significantly reduces the caffeine level, so some people find they can drink hojicha later into the evening than they would with matcha or coffee. Hojicha has less tannins, making it less bitter and less vegetal tasting than matcha, so it's worth trying if you find the green stuff too grassy. You can buy hojicha leaves and hojicha powder online but if you're ready to jump on the hojicha hype in London, here's where to get your fix."
Hojicha is a roasted form of Japanese green tea that turns reddish-brown and delivers a toasty, nutty flavour. The high-temperature roasting significantly reduces caffeine, allowing some people to drink hojicha later into the evening than matcha or coffee. Hojicha contains fewer tannins, producing less bitterness and a less vegetal taste than matcha, appealing to those who find matcha too grassy. Hojicha leaves and powder are sold online. Multiple London venues serve hojicha, including JENKI, JUJUHOME Cha, TSUJIRI and Matchado. Offerings range from hot and iced lattes and creamy cloud variations to seasonal houjicha soft serve and inventive recipes.
Read at London On The Inside
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