Stan Collymore has criticized Liverpool for the excessive promotion surrounding Florian Wirtz's recent signing from Bayer Leverkusen. While Wirtz is expected to be a valuable addition to the squad, Collymore believes that the club's approach, particularly its marketing efforts, parallels the flashy methods of Manchester United and Real Madrid. This overhype may set unwanted expectations for Wirtz and create tension among teammates. Collymore urges Liverpool to focus on their effective, understated winning culture instead of drawing undue attention to new signings.
Liverpool's best weapon is that they get on with business. They aren't flashy like Man United or Real Madrid, but they are effective at winning trophies.
I counted 37 tweets on Liverpool in relation to Florian Wirtz on the day that he signed. I asked myself whether they had ever done that for Mohamed Salah, Jurgen Klopp or Arne Slot?
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