Tottenham Hotspur's recent Europa League victory has prompted the club to embrace the phrase "Lads, it's Tottenham" in a new clothing line. This expression, once indicative of Spurs' trophy struggles, is humorously flipped given their recent successes, particularly over Manchester United. After defeating United four times last season, including in the Europa League final, Spurs are reshaping perceptions associated with the phrase by promoting a limited-edition hoodie and t-shirt. The attire allows fans to enjoy a moment of triumph while addressing historical rivalries with lightheartedness, now with Spurs as European champions after an 18-year drought.
Tottenham Hotspur have reclaimed the phrase "Lads, it's Tottenham" and celebrated their Europa League triumph with a new clothing line, highlighting their victory and flipping the narrative.
After defeating Manchester United four times last season, Spurs are playfully turning the tables on their historical narrative of fragility by proudly donning their new champions' gear.
The club's new collection features minimalist clothing with the iconic phrase subtly showcased, allowing fans to celebrate their victory while addressing past rivalries humorously.
Spurs are now European champions for the first time in 18 years, using humor to highlight their triumph while some United fans had prepped for a different outcome.
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