Liverpool's summer transfer spending has reached nearly £300 million due to substantial long-term planning. Recent signings, like Hugo Ekitike from Eintracht Frankfurt, exemplify this change. Departures have recouped about £64 million. CEO Billy Hogan emphasizes that operating like a global giant follows the club’s success in securing a 20th English league title. He highlights the importance of a sustainable financial strategy and warns against basing judgments solely on one transfer window. The club aims to align with global ambitions, evidenced by Fenway Sports Group's vision to attract global stars and expand Liverpool’s international presence.
"It doesn't just happen; it's been years in the making. One of the things we're constantly focused on is that 'virtuous circle.' Trying to run the club in the right way to ensure that we can generate as much revenue as we possibly can."
"The difficulty is if you just look at one individual summer. That probably skews the data. There were a lot of comments made last summer that we didn't spend enough..."
"We also recognise, having won the English league title for the 20th time, that this is one of the biggest clubs in the world. We want to make sure that we are behaving like one."
"Having massive global stars come and play at Anfield, filling out stadiums in Hong Kong and Japan, those are things we expect and want to achieve."
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