The arrival of 100 Spanish fans to a Harborough Town match surprised local supporters, showcasing an unusual instance of football tourism at a lower-tier English club. Organized by La Media Inglesa (LMI), a Spanish YouTube channel dedicated to English football, the fans were part of a new venture to connect audiences through live matches. Founded by Ilie Oleart in 2011, LMI has grown significantly, arranging trips for subscribers to various English clubs. Oleart aims to cultivate a global fanbase for Harborough Town, a club noted for its values and community spirit.
"Our aim was to transform a small local English club into a small local club with a global fanbase," said Ilie Oleart, reflecting on the vision for Harborough Town.
Reflecting on the surprise visit, Alvaro Sanz noted local fans were caught off guard by the influx of Spaniards, questioning where the 100 fans originated.
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