Baylor University is suing Boston University for allegedly violating a 1988 agreement concerning the use of the interlocking BU logo. Baylor asserts that Boston's use of the logo, initiated in 2018, is likely to confuse consumers and has expanded across various merchandise. The visual similarities, despite differing colors, raise concerns over brand dilution. Trademark attorney Josh Gerben supports Baylor's claims and stresses the importance of policing trademarks to prevent erosion of their value and enforceability. This case reflects a broader trend of trademark disputes among universities and other organizations.
Baylor's lawsuit claims that Boston University violated a 1988 agreement regarding the interlocking BU logo, alleging consumer confusion due to the logos' similarity.
The logos are visually similar despite differing colors, and they appear on many of the same products sold online, prompting Baylor's concerns.
Trademark attorney Josh Gerben believes Baylor has a strong case against Boston, emphasizing the importance of preventing trademark dilution for future enforcement.
Gerben articulated that maintaining control over trademarks is crucial; failing to act can lead to loss of protection and challenges in future cases.
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