"Defendants have full visibility into users' concerning betting patterns and then push the users to gamble further through targeted advertising, personalized 'bonus' incentives, and 'push' notifications."
"The lawsuit is the second filed this week in conjunction with the Public Health Advocacy Institute (PHAI), alleging they offer a 'known addictive product.'"
A Massachusetts lawsuit alleges DraftKings and FanDuel use addictive technology similar to social media to keep users betting. The complaint claims sportsbooks track user behavior and target them with ads and incentives when they are most vulnerable. This lawsuit follows another filed against the same companies and the NFL in Pennsylvania. The cases reflect a rise in gambling litigation, although previous similar suits have been dismissed, with courts ruling sportsbooks are not responsible for monitoring betting habits.
Read at ESPN.com
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