"Massachusetts gambling regulators are sending a marketing case involving BetMGM straight to a formal hearing after learning that tens of thousands of promotional emails went out to people whose ages could not be verified, including minors and individuals on exclusion lists."
""In that time period, a total of 96,167 emails were sent," Mercer said. BetMGM later determined that 383 of those recipients were under 21 as of September 4, 2025. Another 19 were on the voluntary self-exclusion list, and 25 were in a cool-off period with the company when the messages were delivered."
""This is sizable both in terms of scope, size, and the percentage of those emails where they cannot affirmatively say we're over 21 is really disturbing.""
Massachusetts gambling regulators referred a BetMGM marketing matter to a formal hearing after promotional emails were sent to recipients whose ages could not be confirmed. The emails were tied to MLB Ballpark app promotions at Boston Red Sox games between April 10, 2024, and July 25, 2025. Investigators recorded 96,167 emails sent during the campaign. BetMGM later identified 383 recipients under 21, 19 on the voluntary self-exclusion list, and 25 in a cool-off period. The company reported it could not verify dates of birth for 37,632 recipients and attributed the lapse to an employee failing to follow internal protocols. Commissioners are considering an adjudicatory hearing.
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