"British businesses are sharply reducing their public support for Pride, mirroring a broader retreat from diversity, equity and inclusion (DEI) initiatives that has gathered pace in the United States. Analysis of corporate social media activity shows that references to Pride by some of the UK's largest companies have fallen dramatically in the past two years. Mentions are down by more than 90 per cent since 2023, reflecting a shift in tone as companies respond to political pressure and a changing cultural climate."
"The trend closely follows developments in the US, where Donald Trump has led an aggressive pushback against DEI programmes since returning to the White House. Trump has signed a series of executive orders aimed at dismantling what his administration describes as " illegal DEI " initiatives within federal institutions, prompting wider repercussions across the private sector. Several multinational companies have quietly reduced or withdrawn sponsorship of major Pride events this year, opting instead for lower-profile engagement or none at all."
Corporate references to Pride by some of the UK's largest companies have fallen dramatically over the past two years, with mentions down by more than 90 per cent since 2023. Companies are shifting tone in response to political pressure and a changing cultural climate. Developments in the United States have accelerated the trend, with executive orders targeting DEI within federal institutions and heightened state-level restrictions. Several multinational companies have reduced or withdrawn Pride sponsorships, leading organisers to report a tangible financial impact: three-quarters experiencing partnership declines and a quarter seeing sponsorship income drop by over half.
Read at Business Matters
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