"As corporations retreat from Pride, "rainbow capitalism" is fading, leaving queer-owned businesses and grassroots organizers to carry the visibility."
"At her pop-up bakery booth, a colorful sign advertising a rainbow-swirled Rice Krispy treat called "The Gay Agenda" draws both chuckles and raised eyebrows."
""It's fruity and a bit salty," Turkal says with a smile. "It lets people know we're here, we're queer, and there's nothing you can do.""
""When my son was in elementary school, I'd bring baked goods to parent meetings and people came just for that," she said."
Corporate Pride visibility has declined, with major retailers reducing or toning down Pride displays and messaging across locations. Target scaled back Bay Area Pride displays and other national brands, including Levi's and The North Face, limited or skipped Pride promotions. As corporate participation wanes, rainbow capitalism is fading, increasing reliance on queer-owned businesses and grassroots organizers to sustain public LGBTQ+ visibility. Small business owner Rachel Turkal of Browned Butter Babe Co. maintains unapologetic Pride presence through pop-up booths, a rainbow-swirled Rice Krispy called "The Gay Agenda," visible Pride flags, and a journey from PTA bake sales to full-time entrepreneurship.
Read at Metro Silicon Valley | Silicon Valley's Leading Weekly
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