"may have been a little bit more cautious than they have been in the past."
"We've tried to do a better job in this political climate of just selling the importance of our buying power,"
"Everybody's cautious and I don't think it's just LGBTQ. I think they're cautious in general right now with their work with minority owned companies."
Conservative campaigns targeting diversity, equity, and inclusion are causing brands to pull advertising and sponsorship from LGBTQ+ and minority-owned media. Company executives report increased caution and reluctance to work with LGBTQ+ publications, with some publishers losing substantial advertiser support. Gay Times lost 80 percent of its advertisers and over $6.7 million in expected revenue. Several outlets including Amaliah, GUAP, and Stream Publishing reported recent brand hesitancy. Many companies abandoned DEI practices before federal actions, often after online conservative targeting and boycott threats. Major Pride organizations have seen large reductions in major donors and sponsorships.
Read at Advocate.com
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