The Big-Box Battle of Beverly Hills
Briefly

The Big-Box Battle of Beverly Hills
"The cream-colored two-story home on his right is much like dozens of others in the neighborhood. Its 4,500 square feet dominate its 7,500-square-foot lot, and the result is a looming vault of stucco and glass adorned by four hulking cement columns. It has all the grace of a Humvee in a wedding dress."
"With no established architectural style to describe them, houses such as the ones Omrani builds are derisively known in Beverly Hills as 'Persian Palaces' because they are particularly popular among the Iranian-born families who make up an estimated 6,000 or more of the city's 34,000 residents (and nearly all of Omrani's clientele)."
"I believe everyone has the right to have his own palace. If you can't afford a big palace, so we build you a smaller one."
Hamid Omrani, an Iranian-born builder who studied architecture and urban planning in Tehran, has constructed numerous homes throughout Beverly Hills' southern residential neighborhoods. His distinctive architectural style features large two-story homes with approximately 4,500 square feet built on 7,500-square-foot lots, characterized by stucco, glass, and prominent cement columns. These homes, informally called 'Persian Palaces' due to their popularity among Iranian families, represent a significant shift in the neighborhood's aesthetic. Beverly Hills' Iranian population comprises an estimated 6,000 of the city's 34,000 residents, with nearly all of Omrani's clients coming from this community. Omrani embraces the 'Persian Palace' designation proudly, believing everyone deserves to own an impressive home scaled to their budget.
Read at Los Angeles Times
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