"About 2,500 people are expected to donate at least $200 each to attend festivities planned in front of some of the highest-priced commercial real estate in the world. The monthly rate to lease retail space is about $6 to $10 a square foot, says Linda Trapp of the George Elkins Co. Merchants along the party stretch--from Brighton Way to Wilshire Boulevard--include Battaglia, Carroll & Co., David Orgell, Frances Klein, Georgio, Gucci, Jerry Magnin, Tiffany & Co., and the Beverly Rodeo and Beverly Wilshire hotels."
"For the third year, George Elkins Co.'s Beverly Hills office will play a principal part in the fund-raiser, sponsored by the Concern Foundation for Cancer Research. The real estate office will contribute two coffee bars and 5,000 paper cups brightly printed in red, white and blue. "Americana a la Mode" is, after all, the theme of the annual party, which will feature regional food (such as New England clam chowder, Wisconsin cheese, Texas chili and Oregon berries) and volunteer entertainment, directed by Pierre Cossette."
"Singer Andy Williams will star in the show, actors Lloyd Bridges and Ed Asner have signed up as celebrity bartenders, and Monty Hall will conduct an auction."
Rodeo Drive in Beverly Hills will be closed for several hours on Sunday to host a charity event benefiting cancer research. Approximately 2,500 attendees are expected to contribute at least $200 each to the Concern Foundation for Cancer Research. The event, themed "Americana a la Mode," will feature regional American food, volunteer entertainment directed by Pierre Cossette, and celebrity participants including singer Andy Williams, actors Lloyd Bridges and Ed Asner as bartenders, and Monty Hall conducting an auction. The George Elkins Co. real estate office will contribute coffee bars and printed cups. The article also mentions the Beverly Pavilion Hotel's recent conversion from a Holiday Inn, involving significant renovations by hotelier Max Baril.
Read at Los Angeles Times
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