Panorama Mortgage Group rebrands as SimplyPMG

Panorama Mortgage Group in Las Vegas unified its brands under SimplyPMG and appointed Fernando Ospina as chief production officer to oversee all production channels. The rebrand replaces siloed operations that previously used separate leadership and DBAs to target different demographics. The new structure organizes wholesale as SimplyPMG.Pro, retail as SimplyPMG.net, and consumer-direct as SimplyPMG.direct. The consolidation aims to reduce brand confusion for consumers, secondary market investors, and warehouse lenders, while also simplifying the loan process. The company links the change to lowering the cost to produce loans through efficiencies, enabling better pricing. Ospina previously led Alterra Home Loans and now focuses on simplifying the journey and improving pricing for future homeowners. The lender, founded in 2006, concentrates heavily in government lending, with FHA loans comprising about 80% of its portfolio, and about 85% of loan officers are Latino.

"Panorama Mortgage Group has unified its multiple brands under a single banner SimplyPMG and appointed Fernando Ospina as chief production officer to oversee all channels. The strategic rebrand aims to simplify operations, expand market reach and eliminate brand confusion among consumers, secondary market investors and warehouse lenders. Historically, the company operated through siloed channels with different leadership and DBAs to target specific demographics."

"Moving forward, these divisions will operate as SimplyPMG.Pro (wholesale), SimplyPMG.net (retail) and SimplyPMG.direct (consumer-direct). While the multibrand strategy initially served to attract different consumer bases, SimplyPMG president Hector Amendola noted that over time, it created unnecessary complexity. Consolidating the brands aligns with the company's broader objective to drive down the cost to produce loans."

"We've been focused over the last few years on creating efficiencies and driving that manufacturing cost down, Amendola said in an interview with HousingWire. Now that we have that, we are able to offer a better price and a simpler process. That's the eye on the future. As part of the restructuring, Ospina who previously served as president of Alterra Home Loans takes the reins as CPO across all production channels."

"Our purpose now is to simplify the journey and improve pricing, ensuring that the next generation of homeowners can build stability and long-term wealth, Ospina said. Founded in 2006, the lender has maintained a heavy concentration in government lending, with Federal Housing Administration (FHA) loans making up 80% of its portfolio. Additionally, about 85% of its loan officers are Latino, reflecting the company's historical footprint in underserved communities."

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